Suggestions
Amanda Parker
Chief Growth Officer at FundThrough
Amanda Parker is an accomplished professional currently serving as the Chief Growth Officer at FundThrough, a position she assumed in May 2022.1 In this role, she oversees key areas including sales, marketing, partnerships, and revenue operations.
Career Progression at FundThrough
Amanda's journey at FundThrough began in May 2018 when she joined as the Director of Innovation.1 She then progressed through various roles within the company:
- Director of Innovation (May 2018 - January 2020)
- VP Innovation and Partnerships (January 2020 - February 2022)
- Vice President Growth and Partnerships (February 2022 - May 2022)
- Chief Growth Officer (May 2022 - Present)
Entrepreneurial Background
Before joining FundThrough, Amanda was a successful entrepreneur:
- She founded and sold two venture-backed tech companies, working with notable clients such as Microsoft, Pepsi, and Molson.
- She was the Co-Founder & CEO of SimplyInsight, a data insights company that was later acquired.1
- Amanda also founded Aha Moment Inc., a marketing strategy firm serving clients like Indigo, PC Financial, and RBC Financial.1
Expertise and Skills
Amanda's areas of expertise include:
- Relationship management
- Innovation strategy
- Digital strategy
- Sales and marketing
- Product development
- Partnerships
Education and Recognition
- Amanda holds a BCom degree with a focus on Entrepreneurship & Strategy and a minor in Finance from Ryerson University.
- She was recognized as one of the Top Women in Fintech in 2019.
Additional Roles and Involvement
Amanda has held various other positions, including:
- Mentor at OneEleven 111 (January 2023 - Present)
- Executive Member at Pavilion (August 2021 - Present)
- Strategy Consultant & Advisor at Justo Brokerage (November 2020 - February 2023)
- Steering Committee Member at Ryerson Digital Media Zone (June 2016 - May 2022)1
Amanda Parker is known for her expertise in B2B embedded finance and has written about how it can deliver frictionless payment experiences in the B2B sector.2 Her LinkedIn username is indeed parkeramanda.1
