Amanda Natividad is a dynamic professional with diverse experience in marketing, journalism and culinary arts. With a degree in Communication Studies from University of California, Los Angeles, and a diploma in Culinary Arts from Le Cordon Bleu, Pasadena, CA, Amanda has a versatile skillset that has served her well in her career. She is currently serving as the VP of Marketing at audience research startup, SparkToro, and is also a contributor for Adweek. Prior to this, she has held several significant roles, including Head of Marketing at Growth Machine and Liftopia, Inc., B2B Content Marketing Lead at Fitbit, and Content Marketing & Communications Manager at NatureBox. She is also an accomplished cook, having worked as a Test Kitchen Cook and Freelance Writer at Los Angeles Times. Her journalistic experience includes working as an Editorial Producer at Gigaom, Editor & Producer at Lifescript, Staff Writer at AsiaMedia, and Editorial Producer at paidContent.org.