Amanda Natividad

VP of Marketing at SparkToro

Who is Amanda Natividad?

Amanda Natividad is the VP of Marketing at SparkToro, an audience research startup. She is known for coining the term "zero-click content" and being named one of the "Top 100 Marketing Influencers to Follow" in 2023.2

Career Highlights

VP of Marketing at SparkToro since July 20212
Previously held marketing leadership roles at Growth Machine, Liftopia, and Fitbit2
Worked as a tech journalist at Gigaom and paidContent.org2
Began her career as a test kitchen cook at the Los Angeles Times2

Personal Life

Lives in the suburbs of Los Angeles with her two kids1
Prioritizes building a life she doesn't want to escape from over traveling and Instagram-worthy photos1
Sends a monthly newsletter called "The Menu" to over 15,000 readers with marketing insights, recipes, and valuable content recommendations1

Social Media Presence

Active on LinkedIn under the username @amandanat, where she has over 15,000 followers2
Also maintains a presence on Threads under the handle @amandanat3

In summary, Amanda Natividad is an accomplished marketing executive, writer, and content creator who shares her expertise and experiences through various online channels. Her unique perspective and insights have earned her recognition as a top marketing influencer to follow.

Highlights

Nov 15 · twitter

PSA: Do something that fills one of your cups.

We all have several “cups.” Family, health, hobbies, work, etc. One of mine is social professional connection.

I’m behind on everything — emails, texts, work. But I’m so excited to lead 2 masterclasses at Digital Summit LA. Opportunities like this blend my need for social connection, helping others, and feeling engaged with my work. Exhausted as I am, I’m happy to fill one of my cups.

Hope you take time to focus on filling up one of your cups!

PSA: Do something that fills one of your cups.

We all have several “cups.” Family, health, hobbies,

Nov 15 · twitter

OH at a conference: “Bro, I’m 47. I don’t wanna learn anymore.”

Mar 4 · Los Angeles Times

Some of us need to eat hidden veggies packaged in comfort foods - Los Angeles Times

Mar 4 · Los Angeles Times

Apparently some of us DO need hidden veggies cheerily packaged in comfort foods - Los Angeles Times

Experience

VP of Marketing at SparkToro since July 2021

Head of Marketing at Growth Machine (June 2020 - May 2021), Head of Marketing at Liftopia, Inc. (December 2019 - June 2020), Marketing & Creative Consultant at Amanda Natividad, Inc. (February 2019 - December 2019), B2B Content Marketing Lead at Fitbit (December 2014 - February 2019)