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Amanda Natividad
VP of Marketing at SparkToro
Who is Amanda Natividad?
Amanda Natividad is the VP of Marketing at SparkToro, an audience research startup. She is known for coining the term "zero-click content" and being named one of the "Top 100 Marketing Influencers to Follow" in 2023.2
Career Highlights
- VP of Marketing at SparkToro since July 20212
- Previously held marketing leadership roles at Growth Machine, Liftopia, and Fitbit2
- Worked as a tech journalist at Gigaom and paidContent.org2
- Began her career as a test kitchen cook at the Los Angeles Times2
Personal Life
- Lives in the suburbs of Los Angeles with her two kids1
- Prioritizes building a life she doesn't want to escape from over traveling and Instagram-worthy photos1
- Sends a monthly newsletter called "The Menu" to over 15,000 readers with marketing insights, recipes, and valuable content recommendations1
Social Media Presence
- Active on LinkedIn under the username @amandanat, where she has over 15,000 followers2
- Also maintains a presence on Threads under the handle @amandanat3
In summary, Amanda Natividad is an accomplished marketing executive, writer, and content creator who shares her expertise and experiences through various online channels. Her unique perspective and insights have earned her recognition as a top marketing influencer to follow.
Highlights
I was not prepared for the effects of my geriatric pregnancy. Plantar fasciitis, weak core, shrimp-like posture.
Most of this was (probably) preventable through exercise during pregnancy. Instead, I dealt with it postpartum.
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Pelvic floor PT During my third trimester, l asked my OB for a referral to a pelvic floor PT. The next available appointment was ~5 months later, when l'd be 3 months postpartum. My PT taught me how to properly engage my core and gave me safe exercises to start with.
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Treated plantar fasciitis Postpartum, I saw a podiatrist for my plantar fasciitis. Gaining almost 40% of my body weight in several months put a lot of strain on my body. The podiatrist recommended custom orthotics but I bought generic instead. He also recommended I wear Oofos slippers at home. Super comfy.
It took ~6 months but my plantar fasciitis is now gone. I wore the slippers at home half the time, barefoot the other half. Lots of calf stretches & raises, and lots of leg exercises that require balance.
- Fixed “mommy posture” I had also developed “mommy posture” and the accompanying shoulder pain. So I’m improving my core strength and posture.
Lots of foam rolling, core workouts, and lower back workouts. I do at-home exercises with a band, Pilates ball, and core sliders. GetMomStrong was a great resource for me.
Really happy to say I no longer have any pain, and I can hold baby and roughhouse with the little kid comfortably. (I’m down to a 25.5” waist which I haven’t had since I was in my 20s!)
It’s so important to take care of yourself. You know what they say, you can’t pour from an empty cup.
I hope this helps some new (and older) moms out there!
It’s my birthday today! Here I am with my favorite rattle and stuffie.
Milestones:
- I cling to caregivers in new situations.
- I can drink from an open cup.
- I have tantrums very rarely.
- I know (most) shapes.
- I’m not a picky eater. https://t.co/MocJnqvr6v
