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Amanda Kranz
Human-Centered Strategist and Leader - Helping Retail and CPG Companies Transform their Business and Culture through Experience - Managing Director at Accenture Interactive
Amanda Kranz is a human-centered strategist and Managing Director at Accenture Song (formerly Accenture Interactive) based in Chicago, Illinois.12 She has a background in design and experience strategy, with a focus on helping retail, hospitality, and consumer packaged goods (CPG) clients transform their businesses.2
Professional Background
Kranz holds a BA in Political Science, International Studies, and African Studies from the University of Wisconsin-Madison, which she completed between 2003-2007.2 Her professional journey includes:
- Current Role: Managing Director at Accenture Song (since December 2020)
- Previous Position: Account Manager at Fjord, Accenture Interactive (May 2010 - December 2020)
- Early Career: Account Executive and Sales Engineer at Coe-Truman Technologies (2007-2010)2
Professional Philosophy
As a human-centered strategist, Kranz is passionate about:
- Understanding human motivation
- Driving organizational transformation
- Creating experiences that connect with people on an emotional level
- Promoting inclusion and diversity in the workplace12
She describes herself as someone who helps companies navigate changing market expectations and transform their approach through human-centered problem-solving.1 Kranz is also a mother of two daughters and emphasizes the importance of work-life balance and making a positive impact.12
