Amanda Kelso

Producer, Board Director, Advisor, Investor, Brand + Marketing Leader

Amanda Kelso is the Acting CEO of the Sundance Institute, a position she assumed following the departure of Joana Vicente in March 2024. With over 25 years of experience in creative communications and brand leadership, Kelso has a rich background in both technology and storytelling. She has notably worked for major companies like Google and Instagram, where she played a pivotal role in managing Instagram's vast community and served as the Managing Director of Google Creative Lab.1 2 4

Background and Education

Education: Amanda holds a Bachelor of Arts in Film from Columbia College at Columbia University.
Career Highlights:
- Worked on Mister Rogers' Neighborhood early in her career.
- Led creative initiatives at Goodby Silverstein & Partners and West Ventures.
- Recognized for her work at prestigious events such as the Cannes Lions Festival of Creativity and SXSW.2 3

Current Roles

In addition to her role at Sundance, Kelso is:

A member of the Producers Guild of America's New Media Council.
A judge for the International Academy of Digital Arts and Sciences.
An advisor for Harmony Labs, focusing on community and technology.2 3

Vision for Sundance

As Acting CEO, Kelso aims to uphold the vision of Sundance's founder, Robert Redford, while fostering the development of independent artists and enhancing the Institute's long-term sustainability. She emphasizes collaboration with the Sundance leadership team to create a strategic plan that supports artists and engages audiences worldwide.1 4