Amanda Groves

Amanda Groves is a General Partner at PLUS Capital, a venture capital and advisory firm that specializes in working with high-profile celebrities and athletes. She has been with PLUS Capital since April 2016, where she leads the due diligence team and focuses on structuring, sourcing, and managing investor and client relations.15

Background and Education

Groves began her career in finance at J.P. Morgan, where she worked in the institutional wealth management group from 2013 to 2016. She holds a degree in Business Administration from the University of California, Berkeley, where she was also a Division 1 athlete on the women's soccer team.25

Role at PLUS Capital

At PLUS Capital, Groves advises over 70 celebrity clients, helping them navigate their investment strategies. The firm emphasizes combining financial capital with social influence, focusing on sectors such as health and wellness, sustainability, and the future of work and education. Groves has been instrumental in pairing celebrities with investment opportunities that align with their personal values and interests.35

Recognition

Amanda Groves has been recognized in the Forbes 30 Under 30 list for venture capital in 2019, highlighting her impact in the industry at a young age.26 She is also involved in various philanthropic efforts, serving on the advisory board for Jumpstart and as a board member for the axeALS Foundation, which focuses on ALS research and awareness.5

Overall, Groves is noted for her innovative approach to celebrity investments, advocating for a model where celebrities gain equity in the companies they support, rather than merely endorsing them.34