Amanda Goetz

Brand Builder and Marketing Consultant

Amanda Goetz is a prominent marketing professional currently serving as the Chief Marketing Officer (CMO) at The Post, a role she holds while also being a two-time founder and a three-time CMO. She is recognized for her expertise in brand building and content creation, particularly focused on personal and professional growth. Amanda has built a substantial following, inspiring over 150,000 individuals weekly through her social insights and her newsletter, "Life's a Game" .1 2

Career Background

Amanda's career includes significant roles such as:

Founder of House of Wise: A wellness company aimed at empowering women, which she started during the pandemic and successfully sold in 2022.
Head of Brand for The Knot: She led marketing strategies for the largest global wedding company, overseeing various aspects of brand and product marketing.
Co-Founder of Availendar: A tech startup focused on the wedding industry, which connected brides with available vendors.
Marketing Director for David Tutera: She developed marketing strategies for the celebrity wedding planner's brands.
Marketing and Business Development at Ernst & Young (EY): Amanda contributed to marketing strategies for tax and hedge fund sectors and led the EY Entrepreneur Of The Year program for multiple regions .1 3 4

Personal Background

Amanda is a single mother of three and has navigated significant life challenges, including a divorce while raising young children. Her upbringing in a small Midwestern town and her journey to becoming a first-generation college graduate highlight her resilience and determination. She graduated with a Bachelor of Science in Business Administration and Marketing from the University of Illinois at Urbana-Champaign, achieving a 3.9 GPA and graduating summa cum laude .1 2

Influence and Contributions

Through her work and personal experiences, Amanda Goetz advocates for a balanced approach to ambition and success, moving away from traditional hustle culture. She has been featured in various media outlets, including Forbes and Business Insider, and continues to share her insights and strategies for success in marketing and entrepreneurship .1 2 3

Highlights

Jan 11 · youtube.com

Upgrading Amanda Goetz's Sponsorship Strategy - YouTube

Aug 16 · Business Today

Adam Neumann’s new real estate startup is valued at $1 Bn even before launch - Business Today

Oct 25 · Forbes

Employers, Here Are 3 Ways You Can Advocate For Your Employees' Mental Health - Forbes

Experience

Founder at HLG Projects, LLC (May 2023 - Present)

VP of Marketing at Shaklee Corporation (January 2023 - Present)

Education

Bachelor of Science in Business Administration, Marketing from University of Illinois Urbana-Champaign, Summa Cum Laude, Beta Gamma Sigma Honor Society (2004 - 2007)