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Amanda Galliers
Communications Manager at IN4 Group
Professional Background
Amanda Galliers is an accomplished marketing professional with extensive experience in the fields of digital marketing, public relations, and customer engagement. With a career that has spanned various positions and organizations, she has demonstrated a deep expertise in strategic marketing, social media management, and communication. Amanda currently serves as the Head of Marketing at Caspian Assurance where she leads innovative marketing strategies and oversees brand development initiatives aimed at enhancing the company’s market position.
Throughout her career at Caspian Assurance, Amanda has worked her way up from her initial role as a Social Media and Customer Relations Intern to gaining significant recognition as a Digital Marketing Manager and subsequently being promoted to her current position. Her hands-on experience in digital marketing began with her role as a Digital Marketing Executive, where she honed her skills in online marketing strategies that significantly contributed to the growth and online presence of the company.
At Caspian Assurance, Amanda has been pivotal in integrating digital marketing initiatives with traditional marketing methods, always striving to create a cohesive brand experience across all platforms. Her leadership in developing marketing campaigns showcases her capabilities in driving customer engagement and understanding market trends, which are vital for any organization seeking to maintain a competitive edge.
Education and Achievements
Amanda Galliers has an impressive academic background, having pursued her Masters in Public Relations at The Manchester Metropolitan University. This provided her with a strong foundation in communication strategies and media relations, which are essential for a career in marketing and public relations. Prior to this, she earned her Bachelors in Advertising and Public Relations from Universitat De Girona, where she developed essential skills in advertising, communications, and promotional strategies.
Throughout her educational and professional journey, Amanda has gained numerous practical experiences that complement her academic knowledge. She has successfully navigated various roles that include internships at renowned organizations such as Havas PR UK and Creative Spark - Brand & Digital Agency. During her internships, she excelled in public relations efforts, social media strategies, and understanding brand positioning which served to deepen her understanding of the marketing landscape.
Notable Achievements
Over the years, Amanda has cultivated a reputation for her strategic thinking and effectiveness in marketing campaign execution. Her role as a Marketing Consultant at Gendraw allowed her to assist brands in enhancing their market visibility and outreach measures. Amanda's passion for customer engagement led her to be a proactive student representative at the Chartered Institute of Public Relations (CIPR), where she engaged with peers to foster a deeper understanding of public relations practices.
Amanda’s diverse skill set further includes experience in sales, as evidenced by her earlier role as a Sales Associate at TK Maxx, where she developed her customer service aptitude and sales capabilities. Her thorough understanding of consumer behavior and how to engage with different demographics has been instrumental throughout her career.
In addition to her impressive qualifications and work history, Amanda remains committed to continuing her professional development and staying abreast of the latest marketing trends. Her proactive approach to learning and adapting is reflective of the dynamic nature of the marketing industry.
In conclusion, Amanda Galliers is a highly skilled marketing leader with a robust educational background and valuable experience in the fields of public relations and marketing. Her ability to develop impactful marketing strategies and effectively engage with diverse audiences reflects her dedication to excellence in her field.