Amanda Dwyer

Amanda Dwyer is the Senior Brand and Product Marketing Manager at IHOP. She has gained universal respect in her four years at the company and is known for her dedication to meticulous research, industry best practices, and calculated decision-making.1 Dwyer consistently takes the best path, even if it's more challenging, and her communication skills facilitate cross-functional collaboration. She has been instrumental in launching major menu updates and marketing initiatives.1

In her role, Dwyer has been involved in significant projects, including:

1. The launch of IHOP's loyalty program, The International Bank of Pancakes.2
2. A partnership with Xbox to create gaming-themed promotions and rewards.2
3. Collaborating with content creators to increase awareness and drive sign-ups for the loyalty program.2

Under Dwyer's leadership, IHOP's marketing initiatives have seen impressive results:

• The Xbox partnership exceeded sales targets and benchmarks, reaching over 1 billion PR impressions.
• IHOP loyalty sign-ups increased by 30%.
• Xbox reward redemptions increased by 5%.2

These achievements have positioned IHOP as an emerging player in the gaming community, building authenticity with gamers and bringing the IHOP loyalty program to the forefront with a highly-invested Xbox audience.2