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Amanda Cifu
Director of Marketing at Florida Panthers
Professional Background
Amanda Cifu is a dynamic Marketing Director renowned for her innovative approaches within the sports and entertainment industry. With an extensive career shaped by a passion for brand development and digital strategy, Amanda has honed her skills at the prestigious Florida Panthers, where she currently serves as the Director of Marketing, Digital. Her journey through various roles at the Panthers has allowed Amanda to cultivate a deep understanding of marketing strategies that resonate with fans and stakeholders alike.
Beginning her career as a Creative Public Relations intern with Phi Mu Sorority, Amanda steadily advanced through various roles, transitioning into the world of sports marketing. Her trajectory at the Florida Panthers speaks volumes about her capabilities—Amanda has taken on the roles of Marketing Manager, Senior Marketing Manager, and now, Director of Marketing, Digital. Each position has equipped her with invaluable insights and an innovative mindset that she applies to drive engagement and build strong brand identities.
Under her leadership, the marketing initiatives at the Florida Panthers have not only elevated the team's visibility but also enhanced the overall fan experience. Her unique ability to tailor marketing strategies to the diverse audience of sports enthusiasts has been instrumental in reaching broader demographics and strengthening community relations. Amanda's work exemplifies how passionate branding can serve to unite fans and create lasting connections.
Education and Achievements
Amanda believes that education is the foundation for success in any career. She began her academic journey at Palm Harbor University High School, where her interest in design and creativity flourished. Following her high school education, she pursued a Bachelor of Arts in Graphic Design, paired with a Minor in Communications, at Florida State University. Here, Amanda honed her graphic design skills alongside developing a strong understanding of the communication strategies essential in today's marketing realms.
Throughout her education, Amanda's commitment to excellence was evident in her academic accomplishments and her active participation in various projects that bridged design and communication. These experiences not only enriched her educational background but also prepared her for a professional career that blends artistic creativity with strategic marketing expertise.
Achievements
Among Amanda's notable achievements is her ability to successfully lead numerous marketing campaigns that have significantly increased the engagement levels of fans both online and offline. Her work has involved the integration of digital media strategies and innovative advertising approaches that resonate with audiences across platforms.
One particularly remarkable project involved creating a multi-channel campaign that leveraged social media and digital content to drive ticket sales and enhance fan involvement during the season. This project showcased Amanda's talent for blending analytical insights with creative strategy, resulting in high levels of engagement and an increase in brand loyalty among Panthers fans.
Amanda continues to push the boundaries of traditional sports marketing, consistently seeking out new opportunities to elevate the Florida Panthers' brand presence. Her commitment to innovation, combined with her professional instincts, positions her as a thought leader in the marketing landscape of the sports industry.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
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