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Amanda Burlison
Senior Brand Manager, Betty Crocker at General Mills
Professional Background
Amanda Burlison is a highly accomplished professional in the field of marketing and brand management, with a robust track record of success within notable corporations. Currently, she serves as a Senior Brand Manager for iconic brands such as Betty Crocker and Gold Medal Flour at General Mills. With an extensive background in brand strategy, Amanda has amassed considerable expertise in managing diverse product portfolios and enhancing market share through innovative marketing initiatives.
Before ascending to her current position, Amanda showcased her strategic prowess as Marketing Manager for Shopper Marketing at Walmart & Club, where she developed impactful marketing strategies tailored for specific consumer segments. Her career at General Mills also included pivotal roles as Sr Associate Brand Manager for prominent brands like Old El Paso and Cheerios, where her contributions significantly elevated brand visibility and consumer engagement.
In her early career, Amanda developed a strong foundation in brand management while working as an Associate Brand Manager for brands like Mountain High Yogurt and Cascadian Farm Organic, focusing on organic and health-conscious products that resonate with today’s consumers. Her diverse experience not only demonstrates her adaptability but also her deep understanding of evolving market trends.
Amanda’s impressive career trajectory in brand management is supported by her previous experience as a Corporate Strategy & Development Intern at Nike, where she gained insight into strategy formulation and brand positioning within a globally recognized company. Furthermore, her role as an Analyst with Deloitte allowed her to hone her analytical and consulting skills, setting the stage for her later success in brand management.
Education and Achievements
Amanda Burlison’s educational background is as outstanding as her professional journey. She earned a Bachelor of Science degree in Human and Organizational Development from Vanderbilt University, a prestigious institution known for its rigorous programs and commitment to cultivating future leaders.
Upon completing her undergraduate studies, Amanda furthered her education by acquiring a Master’s degree in Education with a focus on Organizational Leadership from Vanderbilt’s Peabody College, which allowed her to develop a comprehensive understanding of effective leadership principles and organizational dynamics critical for success in the corporate world.
To bolster her business acumen, Amanda then pursued a Master of Business Administration (MBA) from Harvard Business School, an elite institution renowned for producing influential leaders in various industries. This intensive program provided her with essential skills in business administration, management principles, and strategic decision-making.
Her educational achievements not only highlight her commitment to continual learning but also reflect her ability to apply theoretical knowledge to real-world challenges, allowing her to become a dynamic and effective leader within her fields of expertise.
Achievements
Amanda has numerous notable achievements throughout her career. As Senior Brand Manager at General Mills, she has led campaigns that successfully redefined brand positioning and fostered deeper connections with consumers. Her authority in brand strategy and marketing has empowered her to spearhead projects that drove both revenue and brand equity.
In her tenure with Walmart & Club, Amanda played a pivotal role in the Shopper Marketing team, where she effectively collected and analyzed consumer data, allowing for the development of more targeted marketing initiatives. Her strategic insights contributed to a remarkable increase in product visibility and sales, underscoring her ability to merge data-driven strategies with compelling storytelling.
Her roles with a variety of General Mills brands, especially in leadership positions for significant product lines, showcase Amanda's ability to engage with diverse consumer bases while focusing on high-quality nutritional products. This has positioned her as a reputable figure in the brand management landscape.
Through her experience at Deloitte, Amanda honed her analytical capabilities, further enabling her to make informed decisions in her marketing roles. This multifaceted background makes her a unique asset in understanding both the creative and analytical aspects of brand management.
In summary, Amanda Burlison is recognized not only for her impressive educational credentials and career progression but also for her unwavering commitment to excellence in the field of marketing and brand strategy. She embodies the principles of effective leadership, innovation, and consumer engagement, making her a valuable leader and strategist in the ever-evolving landscape of the consumer goods industry.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.