University of Wisconsin-Whitewater

Chairman Of The Board at Tomorrow's Hope, Inc

Strategic and tactical consulting in marketing, public relations, website design, grant research, online retail best practices & sustainability including:  
•	Created Fifth Magpie brand shipping imported and vintage product worldwide.
•	Sol Fitness Parkinson Foundation grant writing and Website management.
•	Developing marketing plans for sustainable pet product sold via Amazon FBA.

Sole Proprietor

Strategic Marketing Consultant

•	Led reevaluation of strategic direction following founder retirement. 
•	Functioned as interim Executive Director for one quarter. Hired new Executive Director. 
•	Created campaign to bring new service for chemotherapy patients to Jefferson County.
•	Led team in the creation of new brand Good for HIM – A Health Initiative for Men.
•	Volunteer activities include strategic partnerships, grant writing, PR, financial management.

Tomorrow's Hope, Inc

Chairman Of The Board

•	Recruited by Apple to lead the marketing function for their K12 software division PowerSchool.
•	Reallocated $5mm marketing budget contributing to three record level revenue quarters.
•	Led the executive team through strategic redefinition of brand architecture & identity.
•	Redesigned all marketing communications including collateral, web, online ads, events, & PR.
•	Successfully managed three software version launches working closely with engineering team.
•	Consolidated three marketing groups following the mid 2006 division acquisition by Pearson.

Apple Inc.

VP Marketing - PowerSchool Division of Apple

•	Provided strategic marketing and sales consulting to K-12 clients.
•	Oversaw management of client sales contractors.

AYP Partners

K-12 Strategic Consultant

Developed and executed long term marketing & sales strategy designed to increase large district business for this K-12 Professional Development & Technology company.

•	Managed team of professional grant writers securing grants for Comprehensive School Reform.
•	Part of team that secured a distribution partnership with Austin-based computer manufacturer.

Co-nect, Inc (Pearson Achievement Systems)

Vice President Marketing & Sales

Recruited into a staff position to initiate the strategic planning, mergers and acquisitions process for this developer of email marketing software for major US based retailers.

Responsys

Vice President Of Business Development

•	Venture funded company pioneered use of VOIP technology for remote tutoring students.
•	Developed go-to-market strategy and built initial marketing team.

TopTutors.com

Chief Marketing Officer

•	Recruited marketing team that generated 1998 revenue of $7 million, up 35% versus prior year.
•	Managed international licensing franchises & drew over 10,000 educators to event conferences.
•	Created go-to-market strategy for new K-12 district product sold via a direct field sales team.

Classroom Connect

Vice President Marketing and Sales

Executive Vice President Marketing - Europe
•	UK-based strategic marketing position for this $500 million international big data company.
•	Developed Pan-European marketing communications for newly created Infoscan Europe brand.
•	Evaluated the long-term financial viability of the 14 countries that made up the Infoscan Europe.
•	Recruited Pan-European sales team that secured business worth 8% of European turnover.
•	Accelerated the integration of two client service teams in a Paris-based assignment. 

Executive Vice President - Western Region 
•	San Francisco-based General Management position, responsible for $35 million in CPG revenue. 
•	Managed 150 personnel across two offices, regional marketing & sales, and financial P&L.
•	Generated an increase in revenue of $12 million, up 43% over the two-year period.
     
 Senior Vice President - Group Manager
•	Chicago based position responsible for $12 million in revenue and 30 research consultants. 

Vice President Customer Satisfaction and Service Quality 
•	Recruited to develop customer satisfaction process and enhance customer service experience.

Information Resources, Inc

Executive Vice President - Marketing Europe

•	Founding team member of the Minneapolis office for this billion dollar research company. 
•	VP of Client Service responsible for $8 million revenue and a staff of 20.
•	Three consecutive promotions in Chicago office led to Minneapolis assignment.

Amanda Barber