Universitat Ramon Llull

University of Deusto

Senior Product Manager at Domestika

Simplr.io is the world’s first Life-as-a-Service marketplace for all your subscriptions and on-demand needs. In Simplr we help people and organizations transition to a new, more accessible, and less wasteful economy. An economy based on experience, not ownership.

Simplr.io | Life as a Service

Head of Product

The Product Monster, is a Product Management school founded by a group of passionate practitioners. As one of the core members I teach there, but I am also involved in making decisions around the strategy for growing and promoting the school, defining our programs and workshops and supporting our students.

The Product Monster

CoFounder&Teacher

Domestika is one of the largest growing communities within the creative industry, producing online courses for people who want to learn and improve professionally with unique teachers. As the responsible for the Community I was in charge of building the experience of learning from our teachers but also from each other for more than 1,5 million people across desktop and mobile.

Domestika

Senior Product Manager

Building the first travel subscription model of the industry: eDreams Prime. 
Prime subscription program is present in France, Italy, Germany and Spain and has achieved more than 400.000 clients since the launch late 2017. Being Prime something completely disruptive in the company, I've taken a wide range of responsibilities; this are the ones I feel most grateful of:
  - building a proud-to-be-Prime product team that achieved Extra Mile Award of the company
  - create more than 103 ABs to learn about the best way to subscribe our customers
  - launching 3 markets & implementing the Renewal strategy of the product

eDreams ODIGEO

Senior Product Manager - eDreams Prime Subscription Program

I was in charge of the retail experience for the services customers might be interested to add to their flight booking: seats, bags, insurance and additional support. My main responsibilities were addressed to:
- increase the attachment rate of those services while minimizing the friction on the flight purchase
- increase the revenue margin coming from each of the services
- support the addition of new services, adopting low-development but quick learning strategies to scale as soon as possible

Product Manager - Ancillary products

Service Design Teacher and Mentoring students projects. I enjoy every year the challenge of introducing my students to the creation of new service ecosystems. As I tell them: It's not rocket science, but you have to learn to respect the journey.

The Postgraduate Degree in Innovation and Design Thinking is part of the a Master in Innovation and Design Management.

Bau, Centre Universitari de Disseny

Lecturer at the Postgraduate Degree in Innovation and Design Thinking

Program Manager

- Contribute to the development of new products & services addressed to the traveler (B2C) and to the tourism industry (B2C) 
- Define and develop the online social media strategy of the Catalan Tourist Board: Catalunya Experience (Facebook, Twitter, Instagram, Pinterest, YouTube, Flicker)
- Budget compliance management & provider management

Catalan Tourist Board/ Agència Catalana de Turisme

Digital Product Manager

Create new services and new models of relationship with the user in order to promote innovation in the tourist sector.

New Projects Manager

Teacher of Usability at the Creation, Design and Multimedia Engineering Master

La Salle BCN

Teacher (Master)

Teacher of Usability in Interactive Systems at the Technical Engineering Grade

Teacher (Grade)

In 2003 User Lab was the first Usability Laboratory in Spain. It was part of a set of professional services provided by the LaSalle University for the public and private sector. We developed consultancy activities for organisations applying user-centered design methodologies, such as User testing, Emotional Usability or Focus Groups.

Amaia Calvo-Fernández