Alyssa Vitrano

Alyssa Vitrano is a seasoned brand strategist with over twenty years of experience in cultivating brands and creating compelling content that resonates with audiences and drives business growth. She has a solid track record of implementing effective strategies and crafting unique messaging across global platforms for some of the world's top brands. Alyssa is renowned for her ability to instigate change and lead high-performing teams.

Educationally, Alyssa pursued a Bachelor of Arts degree with a focus on English and Creative Writing at Middlebury College, honing her communication and storytelling skills.

Professionally, Alyssa Vitrano has held key roles in various renowned organizations. She served as a contractor in Content Strategy at Apple  with Critical Mass, acted as the Head of Global Brand and Content Marketing supporting Acoustic at IBM, functioned as the Global Editor in Chief of Watson Marketing at IBM, and held the position of VP of Content Strategy and Production at Federated Media, a Media General Company. Previously, she has also worked as a Director of Content Marketing at Mindshare, a Content Strategist at Digitas North America, a Digital Media Producer at IMG Media, the Director of Talent/Producer at MTV, and the Entertainment Director at YM Magazine.