Alyssa Rara

Alyssa Rara is a highly experienced brand marketing leader with a track record of over 12 years in shaping global brands such as REVOLVE, FWRD, Alo, Fenty, Dr. Martens, Reformation, and others.

She is skilled in various marketing verticals including influencer and talent marketing, brand partnerships, social media, experiential marketing, and PR & media relations, displaying a blend of creativity and strategic thinking.

Alyssa played a key role in revolutionizing influencer marketing strategies, turning them into revenue-generating initiatives rather than just brand-building tactics, earning recognition for her innovative partnerships.

Currently, she operates as a brand marketing consultant and fractional leader catering to a diverse client base encompassing fashion, beauty, wellness, and CPG industries. In her leisure time, Alyssa indulges in reading, yoga, travel, and culinary experiences.

Her educational background includes a Bachelor of Business Administration (B.B.A.) degree in Marketing from California State University, Fullerton, supplemented by general education studies at Fullerton College.

Having held positions at renowned organizations like Dr. Martens, Reformation, Perelel, MESHKI, and Gymshark, Alyssa has served in pivotal roles such as Founder | Fractional Brand Marketing Leader, Head of Influencer Marketing at Savage X Fenty by Rihanna, Director at Alo Yoga, and various marketing positions at REVOLVE, FWRD, Band of Outsiders, LLC, Cotton Candy LA, OC Weekly, and TARA, Ink.