Alyssa Newman

Alyssa Newman is an accomplished Executive Marketing Director with 10 years of experience in digital and creative strategy implementation. She excels in developing and executing proactive marketing plans with integrated social media components to enhance brand presence, drive conversions, and foster brand loyalty. Alyssa collaborates with artists and label management to organize on-site activations at events and festivals, while also serving as a Music Supervisor for various video, ad, and promotional content.

Her educational background includes studies at SDSU College of Business, UC Santa Barbara, and Bond University. Alyssa has also held various key roles in organizations such as Digital Brand Strategist at Future Prosperity, Marketing and Social Media Director at LED Presents, and Marketing Director at CRSSD Festival.

With a rich professional history, Alyssa has brought her expertise to different sectors, from owning her own venture at PVLP Social to managing marketing and business operations at Tresoro Labs. She has also worked as a Graduate Student Assistant to the Dean at San Diego State University and served in marketing and social media management roles at companies like Mesa Lane Partners. Additionally, her diverse background includes experience as a Surf Instructor at Fulcrum Surf School.

Alyssa Newman's skill set includes strong analytical capabilities to offer upper management valuable insights into campaign metrics, aiding in strategic decisions related to marketing resources and budget allocation. Her role as a Music Supervisor involves curating content for videos, online ads, and Spotify, playing a vital role in optimizing brand awareness by crafting engaging tones, voices, and languages that resonate with audiences across multiple channels.