Alyssa Barrale

Alyssa Barrale is the Commerce Marketing Manager at Atlantic Records, a prominent record label known for its work in the music industry. Based in Paramus, New Jersey, she has a strong background in marketing, particularly in developing strategic multi-channel marketing campaigns focused on commerce. Her expertise is complemented by a background in graphic design, which enhances her ability to create visually appealing and effective marketing materials.12

In her role at Atlantic Records, Barrale has previously held positions such as Ecommerce Marketing Manager and E-Commerce Marketing Coordinator, showcasing her progression within the company and her focus on digital marketing strategies.2 Her professional journey reflects a commitment to blending creativity with strategic marketing, aimed at enhancing the label's online presence and sales performance.12