Alyson Heffernan

Alyson Heffernan is a Senior Vice President at Ipsos North America, specializing in Product Strategy, Executional Excellence, and Innovation.1 She is based in East Brunswick, New Jersey, United States, and has a significant presence on LinkedIn with 2,000 followers and over 500 connections.1

Career at Ipsos

Alyson has been with Ipsos for over 8 years, having joined the company in 2016 after nearly a decade of experience on the client side.3 Throughout her career at Ipsos, she has rotated through various roles, including:

• Analytics
• Innovation
• Product Strategy
• Executional Excellence5

Expertise and Focus Areas

Alyson is known for her expertise in:

• Human Insights: She specializes in understanding and leveraging human behavior and preferences.67
• Cultural Transformation: Alyson focuses on transforming cultural differences into cultural advantages.2
• UX (User Experience): She has shared insights related to user experience design.6

Professional Philosophy

Alyson believes in the power of human understanding to drive business success. At Ipsos, she contributes to the company's mission of delivering insights that help clients navigate complex markets and consumer landscapes.7

Personal Background

In addition to her professional roles, Alyson identifies herself as a:

• Woman in tech
• CRO (Chief Revenue Officer)
• Mother2

Alyson is also an advocate for professional development and teamwork, often sharing her experiences and insights on LinkedIn.245 Her posts reflect a commitment to continuous learning, leadership, and the importance of diverse perspectives in the workplace.