Alyson Heffernan is a seasoned consumer insights professional with a passion for asking "why". With an MBA and BS in hand from Quinnipiac University, she has proven to be an expert in building research plans that utilize qualitative and quantitative techniques to analyze syndicated data, identify growth opportunities, and uncover insights. As Senior Vice President and Innovation Team Lead at Ipsos, Heffernan has shown her ability to lead and build high-functioning teams that are motivated to deliver against common goals. She is skilled in facilitating workshops focused on embedding global consumer understanding into organizational thinking, as well as in embedding consumer insights into award-winning marketing campaigns. Heffernan's tireless curiosity and ability to understand global consumer behavior makes her a valuable asset to organizations looking to anticipate trends, maintain cultural relevance, and connect intimately with their consumer.