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Alyson Alconis
Freelance Influencer Marketer
Alyson Alconis is a skilled marketing professional currently working at Costa Brazil, a brand owned by Amyris. She specializes in influencer and brand marketing.2
Professional Background
Alconis has extensive experience in the beauty industry, having managed over 50 beauty brands throughout her career. Her expertise lies in strategic and creative marketing, with a particular focus on maximizing brand potential.2
Previous Experience
Before her current role at Costa Brazil, Alconis worked as an Associate Manager of Social Marketing at Kendo Brands.1 During her time there, she was involved in notable projects, including:
- Managing Fenty Beauty's TikTok presence
- Developing viral content for the brand
- Implementing successful social media strategies
Achievements
While working on Fenty Beauty's TikTok account, Alconis contributed to significant accomplishments:
- Tripling the brand's TikTok content views in 2019 compared to 2018
- Creating viral challenges like the #SoStunna challenge, which garnered over 6.1 million views
- Receiving recognition from publications such as PRWeek and WMagazine for the brand's TikTok strategy1
Skills and Expertise
Alconis is known for her:
- Strategic approach to marketing
- Creativity in content creation
- Proficiency in social media marketing, particularly on platforms like TikTok
- Ability to develop and execute successful influencer campaigns
Her experience and skills make her a valuable asset in the competitive world of beauty and lifestyle brand marketing.
