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Alvin Yeo
Senior Account Director at W Communications - Singapore
Alvin Yeo is an award-winning PR consultant specializing in regional B2C/Consumer comms and Sports PR.
His expertise lies in creative activation, ideation, and innovation across various platforms such as media relations, content strategy, influencer engagement, digital & social.
Alvin has a significant background in Sports PR, having worked on projects like the 2011 Volkswagen Women's World Cup, Singapore Youth Olympic Festival 2011, and the 2015 Barclays Asia Trophy.
In the entertainment industry, he has collaborated with big names like FOX International Channels (Star World, FOX, FOX Movies, UFC, National Geographic Channel) and Scripps Networks Interactive (AFC, HGTV, Food Network).
Alvin has also worked with FMCG and E-commerce companies such as Hasbro, Kimberly Clark, Paktor, and Tiger Beer, Asia Pacific Breweries.
With a focus on the tech sector, Alvin has experience working with brands like Logitech, Logitech G-Series, Logitech UE, and Sodastream.
In the health industry, he has collaborated with Menarini, Galderma, Johnson & Johnson Acuvue, Menicon, and Sanofi.
Alvin's portfolio extends to the Hospitality and F&B sector, including collaborations with Fullerton Heritage & Hotels, Resorts World Sentosa, Bar Stories, The POD Capsule Hotel, and Putien.
He also has experience in the Arts/Culture sector, having worked with the National Museum of Singapore.
Alvin Yeo holds a Bachelor of Science (B.Sc.) in Sports Management & Physiology from Nanyang Technological University.
He has a strong educational background with distinctions in Science from Saint Andrews Junior College (SAJC) and Saint Patrick's School.
Alvin has held various key positions in organizations like Senior Account Director at W Communications - Singapore, Founder at Vendify Ventures, Director at The Collective (Singapore), Account Director at Telum Media, Account Manager at Ogilvy Public Relations, Consultant at SPRG, and Journalist at MediaCorp Press Ltd.