Alvin Soon

Alvin Soon is currently the International Editor at Apple, a position he has held since November 2018. With over 15 years of experience in writing, editing, and content strategy, he has a strong background in technology journalism. Before joining Apple, he worked in various editorial roles at SPH Magazines Pte Ltd, including Deputy Editor and Associate Editor, where he focused on technology content for Singapore's leading consumer tech website and magazine, Hardware Zone.12

His expertise lies in engaging audiences through compelling storytelling, which he applies in his current role at Apple, contributing to the App Store's editorial content.1