Alvin Ding

Alvin Ding is a seasoned growth marketing expert with an impressive background in tech and digital marketing. He is the founder of Ads by Alvin, a performance marketing consultancy specializing in tech, direct-to-consumer (DTC), and business-to-consumer (B2C) marketing.14

Professional Background:

• Previously held key roles at prominent tech companies:
  • Lead host acquisition at Airbnb (2 years)
  • Demand acquisition at Upwork (4 years)
• Has consulted for notable brands including Spotify and Vital Proteins12

Marketing Expertise:

• Converted $200 million in ad spend into measurable results1
• Specializes in:
  • Customer persona research
  • Messaging framework development
  • Campaign creation and scaling
  • Multi-channel marketing (Facebook, YouTube, LinkedIn)2

Professional Approach: Ding describes himself as:

• A researcher who deeply investigates customer personas
• A creative who builds messaging frameworks
• A channel operator focused on profitable campaigns
• A writer who shares marketing insights1

Current Ventures:

• Founder of Ads by Alvin
• Runs a Substack newsletter offering growth marketing and mindfulness content
• Located in San Francisco, CA345

His professional journey demonstrates a comprehensive approach to growth marketing, leveraging technical skills, creative strategies, and data-driven insights across various tech and consumer-focused industries.