Alvaro Prol

Alvaro Prol is a prominent figure in the Canadian entertainment industry, particularly in Vancouver, British Columbia. As the owner and talent buyer at This Is Blueprint, he has established himself as a leader in event promotion and talent acquisition over the past two decades.1

Career Highlights

Blueprint Events: Prol founded Blueprint Events in 1997, which has since grown into one of the largest lifestyle, concerts, and events companies in Western Canada.13 The company has expanded to include:

• Over 600 concerts annually
• 12 businesses, including 5 nightclubs, 4 bars, and 3 liquor stores
• A team of 5 talent buyers

Industry Impact: Prol has been instrumental in shaping Vancouver's nightlife and entertainment scene:

• Organized over 60 arena and stadium shows
• Launched CONTACT Winter Music Festival at BC Place, the largest dance music festival on the west coast
• Hosted 27 music events in 17 days during the 2010 Olympics
• Expanded Blueprint's reach to Calgary, Edmonton, and interior BC in 20141

Achievements and Recognition

Prol has received numerous awards for his contributions to the electronic music scene:

• Multiple "Best Electronic Promoter" awards from Vancouver Nightlife Awards (2007-2014)
• "Best Electronic Night" awards for Stereotype Fridays
• "Best Event of the Year" for Deadmau5 at Celebrities in 20091

Business Approach

Prol's success can be attributed to his:

• Keen ability to identify and foster emerging talent
• Focus on diverse genres of electronic music
• Commitment to staying ahead of trends in the industry
• Strong partnerships, including a merger with The Adelphia Management Group in 201312

At 39 years old (as of 2017), Prol continues to be a driving force in the entertainment industry, balancing his professional responsibilities with family life and a passion for discovering new music.2