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Álvaro Pérez
Group Creative Director at McCann
Álvaro Pérez is an experienced Advertising Creative Director with a strong background in the industry. He holds a Bachelor of Media Communication from the European University of Madrid and is a graduate of the Miami Ad School in both copywriting and art direction. Having started his career in prestigious agencies in cities like NYC and London, such as The Vidal Partnership, Saatchi and Saatchi, BBH, and Leam Mean Fighting Machine, Álvaro eventually made his way to the Spanish market, where he spent over four years at Lola Madrid (LOWE & Partners). Following this, he ventured into freelance work at agencies like Contrapunto BBDO, Peseta, and returned to Lola Madrid before spending three years at Del Campo Saatchi & Saatchi Madrid. Currently, Álvaro serves as a Creative Director at McCann Worldgroup Madrid, a highly acclaimed agency in Spain.