Alvaro Valverde

Alvaro Mena Valverde is a seasoned professional with over 20 years of experience in Marketing and Advertising, specializing in strategic planning, design, execution, and performance tracking of various campaigns including ATL/BTL, digital, social media, and performance marketing.

For four years, he delved into the realm of sports sponsorships, honing his expertise in both the Commercial and Activations aspects of the field, following which he spent two years immersed in the world of esports.

Alvaro holds a degree in Marketing Digital and Marketing from the Universidad Complutense de Madrid, supplemented by further studies in SI, Gestión Comercial y Marketing at ESIC Business & Marketing School.

His professional journey includes roles at prestigious organizations such as LaLiga, where he served as the Global Business Development lead for eLaLiga and as the Global Partnerships & Licenses Senior Account Manager. Prior to this, he held key positions at Grupo Munreco, Nokia, SCPF, G2, Zókora Comunicación, Arnold Beyond, S.L., Remo D6, The Grass Roots, MRM Worldwide, and El Corte Ingles.

Alvaro Mena Valverde's mantra 'o eres diferente o eres barato' underscores his commitment to innovation and excellence in the Marketing and Advertising domain, distinguishing him as a dynamic and results-oriented professional.