Álvaro Farfán

Álvaro Farfán is an experienced professional in the field of User Experience (UX) design, currently serving as a Sr. UX Lead at falabella.com.3 With over a decade of experience in digital projects, Farfán has established himself as a prominent figure in the UX industry.1

Professional Background

Farfán began his new role as Sr. UX Lead at falabella.com in May 2022.3 Prior to this position, he has been involved in developing digital projects for several notable companies, including Banco BCI. His extensive experience spans various aspects of UX design and digital development.

Current Role and Responsibilities

At falabella.com, Álvaro Farfán leads the UX team responsible for:

1. The checkout experience on Falabella.com
2. The end-to-end experience on Sodimac4

His role involves overseeing and guiding UX design processes to enhance user experiences across these platforms.

Skills and Expertise

Farfán's expertise encompasses:

• User Experience (UX) design
• Digital project management
• E-commerce platform optimization
• End-to-end user journey design

Career History

Before joining falabella.com, Álvaro Farfán worked at Walmart Chile, further broadening his experience in the retail and e-commerce sectors.2

Álvaro Farfán's LinkedIn profile can be found under the username "alvarofarfan", where more details about his professional journey and accomplishments are available.