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Alun Probert
Group Head at The GovCom Group
Professional Background
Alun Probert is a distinguished expert in marketing and communications, boasting a diverse and successful career that spans a variety of sectors. With a strong focus on effective communication strategies, Alun has been called upon by organizations both large and small to tackle complex challenges. His track record includes not only establishing new ventures but also launching successful marketing initiatives that drive both engagement and revenue.
In recent years, Alun has specialized in analyzing communications systems and measuring their effectiveness, ensuring that organizations can clearly understand the impact of their messaging. His clients often seek his expertise when they are uncertain about the effectiveness of their current strategies or when they face barriers to success. He has a notable ability to distill lengthy documents into concise, impactful content while ensuring that he aligns his strategies with customer desires and expectations.
As the Head of The Gov Com Group, Alun is currently focusing on an innovative start-up that leverages Artificial Intelligence to help government policy-makers understand public perception. This groundbreaking project signifies his commitment to enhancing government transparency and responsiveness through insightful communications.
Alun has dedicated a decade to serving in the New South Wales Government, where he provided critical advisory support to the Premier and senior ministers on various advertising and communication campaigns. His efforts contributed to pivotal initiatives across public safety, recruitment, and infrastructure projects. He played an instrumental role in the successful launch of Service NSW, demonstrating his ability to innovate in public services.
His extensive publishing experience extends to working in magazines, where he held significant roles, including Publishing Director and Marketing Director for various lifestyle publications. His accolades include an award for "Marketer of the Year" and recognition for successful launches, such as FHM and Today's Golfer magazines, showcasing his proficiency in driving revenue growth and cost efficiencies within his organizations.
Education and Achievements
Alun Probert's academic foundation is anchored in his comprehensive studies in communication and marketing. He earned a Bachelor of Arts in Communication Studies from the University of South Wales, where he developed a solid understanding of effective communication strategies and their applications in various professional settings.
Furthering his expertise in marketing, Alun has pursued additional qualifications from renowned institutions, including the Chartered Institute of Marketing (CIM) and the British Marketing Institute. These educational experiences have equipped him with a robust skill set that he leverages to navigate the ever-evolving landscape of marketing and communications.
Notable Achievements
- Successful Launch of Service NSW: Alun played a key role in the conception and execution of Service NSW, a significant reform in public service delivery that has enhanced access to government services for citizens.
- First Digital Advertising Strategy for Australian Government: He was responsible for pioneering the first digital advertising strategy within the Australian Government, setting a precedent for future government communications initiatives.
- Award-Winning Campaigns: His creative prowess and marketing acumen were recognized with several awards, culminating in the honor of "Marketer of the Year," underscoring his ability to design and implement effective marketing strategies that resonate with target audiences.
- Impactful Publishing Experience: With a knack for turning challenging objectives into successful outcomes, Alun's work in launching prominent magazines like FHM and Today's Golfer garnered him significant acknowledgment in the publishing industry.
- Consultancy Practice: Now, as the founder of his consultancy, The Gov Com Group, Alun utilizes his rich experience to deliver effective marketing communication solutions that reflect the needs and perspectives of diverse clientele, further highlighting his adaptability and innovative approach to problem-solving.
Conclusion
Alun Probert exemplifies a unique blend of creativity, analytical thinking, and practical problem-solving in the field of marketing and communications. His commitment to understanding customer insights and translating them into effective communication strategies sets him apart in a competitive landscape. As he continues to explore new frontiers in government communication through technological advancements, Alun remains a key player in shaping the future of public engagement. His passion for addressing complex communications challenges and fostering meaningful connections reflects his enduring dedication to his field and the communities he serves.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
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