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    Alok Prakash

    Vice President Sales at Hero Cycles Ltd

    Alok K Prakash is an achievement-oriented professional with over 25 years of experience in Business Planning, Sales & Marketing, Profit Center Operations, Brand & Category Management, Rural Marketing & Distribution.

    He holds a Masters in Management Science (MMS) with a specialization in Sales & Marketing from the University of Mumbai and a B.Com (Hons) from Hindu College, Delhi University.

    Alok has worked in various roles at Whirlpool of India Ltd., including Vice President Sales at Hero Cycles Ltd, Director - Sales & Marketing for Built-In, Commercial, and Small Domestic Appliances, General Manager for various categories like Refrigerators, Water Purifiers, Frost Free appliances, and Consumer Finance.

    Additionally, he has experience in B2B sales, E-Commerce, OEM, Cold Chain, and Category Sales in Microwave Ovens, Induction Cooktops, Air Conditioners, and Water Purifiers.

    His expertise lies in New Product launches, Product Life Cycle management, Pricing strategies, Distribution & Retail Management, Key Account Management, and sales through various channels including Online, Organized Retail, and Rural markets.

    Alok has a strong background in managing sales teams, developing business strategies, and driving growth through effective sales and marketing initiatives.

    With a foundation in both Sales & Marketing education and extensive hands-on experience across diverse product categories, Alok K Prakash has established himself as a key player in the consumer appliances industry.

    Alok Prakash
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    Location

    Gurgaon, Haryana, India