Allyson Higgins-Halfpenny

Allyson Higgins-Halfpenny is an agile and dynamic big-picture thinker with over 15 years of experience leading cutting-edge experiential marketing events.

She is a high-energy event subject matter expert with a deep knowledge of executive-level operations strategy, project management, and production.

Allyson has a diverse background working in complex environments, which has contributed to her success as a leader who cultivates strategic relationships, mentors and develops team members, unlocking their potential and motivating them to work together to achieve business goals.

Her project snapshots include leading initiatives like Pinterest's first-ever Global Advertiser Summit, Facebook's #BuyBlack Friday Series, Saint Laurent Menswear SS19, and more.

Allyson's expertise lies in integrated project management, experiential marketing, budget and P&L management, leadership, mentorship, talent development, and analytical skills.

With a strong educational background, she holds a Master's degree with Distinction in Events Marketing Management from London Metropolitan University, a Bachelor's degree in Fashion Marketing from Regent's University London, and has studied Psychology at Missouri State University.

Allyson Higgins-Halfpenny is the Executive Producer and Owner of Higgins Halfpenny LLC, having held various key positions in esteemed organizations like Visionary, Giant Spoon, We Are BMF, MKG, and more.

Aside from her professional endeavors, she has also been a Formerly Registered Yoga Teacher at Halfpence Moon Yoga and engaged in academic roles as a Dissertation Supervisor/Marker at London Metropolitan University.

Allyson's skill set includes interpersonal communication, cross-functional partnership, business operations, resource management, vendor management, problem-solving, process creation, process improvement, and operational infrastructure development.

Known for being detail-oriented, a self-starter, collaborative leader, champion communicator, and highly adaptive individual, Allyson Higgins-Halfpenny brings a wealth of experience and expertise to the field of experiential marketing and event production.