Wilfrid Laurier University

Client Solutions Manager at Samsung Ads

Toronto, Ontario, Canada

Samsung Ads

Client Solutions Manager

Integral Ad Science

Senior Customer Success Manager

- Successfully manages Tier 1 accounts and consistently exceeds revenue and MBOs goals- Helped educate and build the IAS brand in the Canadian market- Identified and grew opportunities within existing business, collaborating with the broader Sales organization - Consistently and reliably retain accounts and achieve revenue growth- Maintained a deep understanding of shifting client business objectives, goals, and KPIs to provide ongoing best practices and suggestions for improvement as trusted advisor- Create and deliver Quarterly Business Reviews and other pivotal account conversations with Director and VP level client and agency talent- Conduct active leadership by identifying opportunities for departmental efficiency gains and best practices and working closely with Management to address- Foster relationships across departments to ensure Custom Success participation in relevant product and process developments

Customer Success Manager

- Generate revenue through new and existing relationships at the agency and client level• Assist in executing the sales strategy while identifying underserved areas in both product and sales• Develop relationships at all levels within the mobile community and advertising agencies committed to the mobile space• Proactively prospect, qualify, grow & maintain a named account list• Analyse large 1st party data sets and derive customer insights and learnings for to ensure success and growth• Contribute to the company’s strategy, marketing collateral, core pitches & case studies

Freckle IoT

Account Executive

- Work closely with Account Director(s) to create custom online video proposals that meet the advertiser’s objectives• Interface internally with the Media and Research teams to communicate and seek approval on proposal details (via SalesForce)• Internally communicate to Media and Research all relevant campaign deal points once an IO is received• Coordinate the collection of all assets from the agency; work closely with the Media team to ensure all assets are in house and functioning properly• Regularly monitor campaign’s success and provide optimization feedback to agencies as necessary• Serve as the first point of contact for agency requests regarding all live campaigns• Provide agencies with reporting, screenshots and post campaign analysis• Experience with 3rd party research and audience validation tools (Nielsen OCR/OBE, ComScore VCE/BSL, DimeStore

BrightRoll

Account Manager

- Assists multiple national sales executives executing campaigns within our network of over 250 newspapers• Responsible for overseeing the campaigns through from conception to launch. Works along side the production team to ensure flawless execution• Responsible for sending reports to clients such as monthly financial reporting, e-tearsheets, billing adjustments• Liaisons between media buyers/agencies, internal staff and sales executives to guarantee deadlines are met• Compiles costing information and inventory availability• Assisted with the re-launch of 24hrs. Actively participates in brainstorming and coordination of avariety of special execution campaigns across our 6 national markets.• Works with high-profile accounts such as Kia, Hyundai, Volkswagen, Toyota, Shoppers Drug Mart, Rogers (Cable, Wireless, Fido), Telus, FGL, CIBC, Aviva, LBCO, OLG, P&G, TD Canada Trust, Wal-Mart

Québecor

Account Coordinator

- Assisted with content entry and QA/testing for various website builds (cesar.ca, quakeroats.ca)•	Collected digital assets for Gillette’s online image library; compiled and organized copy deck manuals •	Compiled website analytics for analysis for <a href="http://Gillette.com">Gillette.com</a>, UncleBens.ca, and Skittles.ca

Proximity Canada

Project Co-ordinator

- Worked with high profile clients such as: Campbell’s Soup, Gillette, Pedigree, Whiskas, Cesar, Quaker Oats•	Supported the creation, development, and implementation of marketing plans for major brands•	Assisted Project Management Office and Account Teams in managing digital interactive projects across various clients and brands•	Administrative tasks included creating work-back schedules and project timelines, weekly docket reconciliation for project allocation, image purchasing, content compilation •	Contributed to the Competitive Analysis for the Account/Strategy Team for UnclesBens.ca•	Compiled and organized website copy into content decks

Allysa Abad