Allycia Puzas

Allycia Puzas is an experienced professional who combines principles of UX research with marketing strategy to assist B2B tech brands in engaging with their audience, devising effective communication strategies, and fostering significant growth.

With a background in working with lean marketing teams in fast-growing companies, Allycia has gained broad insights into various facets of business operations. By understanding the challenges faced by different departments, she formulates scalable plans that bridge the gaps between product and marketing, delivering relevant messages to users at every touchpoint in their customer journey.

Her specialties include Brand Positioning, Content Marketing, Content Strategy, User Experience Design, Account Based Marketing (ABM), Business Strategy, Growth Marketing, Quantitative and Qualitative Research, Digital Content Development, and Team Leadership.

Allycia Puzas holds a BS in Business Administration with a focus on Marketing from Oregon State University and a Certificate of Completion in User Experience Design from General Assembly.

She has held various roles in reputable organizations, including Content Marketing Manager at Shopify, Senior Marketing Manager at Overpass, Content Marketing Manager at Pollfish, Communications Manager at Prolific Interactive, Executive Assistant to the CEO at Prolific Interactive, Account Manager at SRW International LLC, Purchasing at Aviatrix, Inc., Student Fundraiser at OSU Foundation, and Resident Assistant at University Housing and Dining Services.