Allison Weber

Allison Weber is a creatively driven advertising and marketing professional with over 17 years of experience in increasing revenue through new business development, strategic account management, and consultative selling. She has a strong passion for community building and establishing long-lasting relationships. With a proven track record as a Lead Account Director, she has managed accounts for major corporations like adidas, Target, Polaris, ViacomCBS, Principal Financial Group, and Twitch. Allison's core strengths include being goal-oriented, a self-starter, a sales and business development leader, a team builder, and possessing exceptional interpersonal, communication, and problem-solving skills.

Her specialties lie in strategic account planning, consultative selling, business development, proposal management, contract negotiations, account management, and project management. Allison's diverse industry experience spans across retail, footwear, fashion, sports, powersports, outdoor, entertainment, hospitality, gaming, heating & air, and financial sectors.

Her expertise encompasses integrated campaign development, strategic positioning, retail and go-to-market strategy, consumer insights, social and digital media development, new product introductions, experiential activations, content creation, influencer marketing, OOH advertising, and brand & in-store marketing.

Allison Weber pursued her Bachelor of Science degree from the University of Wisconsin-Madison and gained additional Study Abroad Experience at Macquarie University in Sydney, Australia. She has held key positions in renowned organizations such as Digitas North America, Latitude, rEvolution, where she demonstrated her leadership and strategic capabilities in account management and business development.