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Allison Webb
VP Lead Generation/Digital Strategy
Allison Webb is a seasoned professional with a background in journalism and a wealth of experience in marketing and brand strategy within the real estate and hospitality industries. She holds a BA in Journalism from The University of Memphis. Allison has a strong track record of success, having held key positions at prominent organizations such as MAA, Hilton Worldwide, and First Tennessee Bank. At MAA, a real estate investment trust, she served as the VP of Lead Generation and Digital Strategy, contributing significantly to the company's growth and market positioning. Prior to MAA, Allison honed her skills at Hilton Worldwide in various roles, including Senior Manager of Brand Performance Support and Manager of Marketing Production for the Hampton brand. Her diverse background has equipped her with a deep understanding of marketing, brand development, and customer engagement.