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Allison Matherly
Public Information Officer at Lubbock Police Department
Professional Background
Allison Matherly is an accomplished public relations professional currently serving as the Public Information Officer for the Lubbock Police Department. In this vital role, she is responsible for managing and overseeing the transparent release of critical information to the public, media, and social media platforms. With a strong focus on effective communication strategies, Allison acts as the spokesperson for the department, especially during crucial times when timely information dissemination is paramount. Her adept public relations skills and commitment to community engagement are evident through her leadership of a fantastic team dedicated to building trust and maintaining open lines of communication between the police department and the public.
Prior to her influential position at the Lubbock Police Department, Allison spent an impressive eight years at Texas Tech University where she played a pivotal role as the Coordinator of Digital Engagement. During her tenure, she became the voice of the university on social media, effectively shaping and nurturing the institution's online presence. Allison oversaw TechAlert!, the university’s emergency notification system, ensuring that critical updates were delivered swiftly and accurately. Additionally, she managed the university’s news site, Texas Tech Today, while being a trailblazer in the pioneering methods of using social media for media relations, thereby enhancing engagement and transparency within the university community.
Allison's passion for education extends beyond her professional roles, as she has also shared her expertise as an adjunct instructor in Digital Public Relations at the College of Media & Communication. Her experience in academia enhances her communication strategies, enabling her to connect and educate future public relations professionals effectively.
Education and Achievements
Allison Matherly's educational background is rooted in her commitment to excellence and continuous learning. She earned her Bachelor of Arts in Public Relations from Texas Tech University in 2010, followed by a Master of Arts in Mass Communication in 2016, demonstrating her dedication to her field and her pursuit of advanced knowledge. Her master's thesis, which focused on the impact of social media on social identity and university satisfaction, underscores her keen insights into digital communication dynamics and its significance in today's societal landscape.
Her professional achievements speak volumes about her contributions to her field. As a founding board member and past president of the West Texas chapter of the Public Relations Society of America, Allison has played a significant role in promoting and advancing the public relations profession across the region. Moreover, she is actively involved with the Lubbock Area United Way as the marketing chair, where she employs her public relations expertise to support community initiatives and foster collaboration among stakeholders.
Community Involvement
In addition to her professional commitments, Allison is deeply engaged in her community. She is a member of the Junior League of Lubbock, committing her time and talents to various projects that aim to enhance the quality of life in the Lubbock area. Furthermore, her six years of service as a board member, including a term as secretary, for the Volunteer Center of Lubbock, highlights her dedication to community service and her passion for volunteerism, which has shaped her perspective as a public relations professional.
Personal Life
Originally from Sugar Land, Texas, Allison enjoys a fulfilling personal life along with her husband Kris, and their five beloved pets. Allison’s love for animals reflects her nurturing personality and commitment to compassion, which also resonates in her professional interactions. She believes that a strong community relies on personal connections, and she fosters that philosophy in both her work and home life.
Conclusion
Allison Matherly stands out as a dedicated and enthusiastic public relations professional whose career is marked by significant contributions to effective communication and community engagement. Her multifaceted experience at Texas Tech University and the Lubbock Police Department showcases her ability to adapt in dynamic environments and her passion for supporting and uplifting communities. Through her roles and responsibilities, Allison continues to exemplify leadership, transparency, and a commitment to serving the public, making her an exemplary figure in the field of public relations.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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