Allison Lantz

Allison Lantz is the founder of The Freelance Alliance, a monthly membership organization that helps freelancers launch, stabilize, and grow their businesses.5 She has a background as a veteran freelancer who successfully transitioned into agency ownership.1

Career Highlights

Agency Experience:: Allison previously owned and operated a 20-person SEO agency, which she eventually sold.1 This experience in building and scaling a business likely informs her current work with freelancers.

The SEO Department:: Before founding The Freelance Alliance, Allison was the Founder and President of The SEO Department, where she focused on developing relationships with new clients while managing various aspects of the business.4

Current Focus

Allison now dedicates her efforts to helping freelancers professionalize their operations.2 Her goal is to provide freelancers with the confidence and tools they need to achieve long-term success in their businesses.

Entrepreneurial Journey

Allison's path to entrepreneurship has been described as that of an "accidental mompreneur".3 Her journey from solo freelancer to agency owner and now to founder of The Freelance Alliance showcases her ability to adapt and grow in the evolving landscape of independent work.

Through The Freelance Alliance, Allison shares her expertise and experiences to guide other freelancers in building sustainable and successful businesses.5 Her approach likely draws from her own experiences in navigating the challenges and opportunities of freelancing and agency ownership.