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Allison Feuvrier
Head of Growth @Yubo
Professional Background
Allison Feuvrier is a dynamic and experienced B2C marketer, with a specialization in sectors such as social marketing, gambling, consumer applications, and engaging the Gen Z demographic. With a robust background that spans multiple industries, including technology and entertainment, Allison has established herself as a leader in growth marketing strategies designed to drive user acquisition and enhance brand presence across various platforms. Currently serving as the Global Head of Growth Marketing at Yubo, her expertise in performance marketing and app marketing is instrumental in steering the direction of Yubo's marketing efforts, ensuring that they resonate with the ever-evolving preferences of young audiences.
Allison’s career trajectory includes a wealth of experience in user acquisition, starting with her earlier roles at Betway Group, where she advanced from a Global User Acquisition Specialist to the Global User Acquisition Lead. Her contributions at Betway were significant, employing innovative performance media strategies to enhance user engagement and retention in the competitive online gambling space. Each of these roles built upon her skills in leveraging data-driven marketing approaches to forge strong customer relationships and optimize marketing outcomes.
Prior to her tenure at Betway, Allison honed her skills in digital marketing and business development in various positions, including as a Paid Search Manager at Digital Hotelier and as a Digital Project Manager at 76. These experiences have equipped her with a versatile marketing toolkit, enabling her to navigate the complexities of digital marketing landscapes seamlessly. Additionally, Allison started her career in communication roles, such as Marketing Intern at Les Eurockéennes de Belfort and Communications Specialist at GE, laying a strong foundation in the principles of effective communication and brand messaging.
Education and Achievements
Allison's academic background is rooted in rigorous education in communication, digital, and advertising. She holds a Master's Degree in Communication, Digital & Advertising from ISCOM in Paris, France, where she developed a comprehensive understanding of digital media and integrated marketing strategies. This formal education has empowered her to innovate and apply cutting-edge marketing techniques, contributing to her ability to effectively manage growth within diverse organizations.
In addition to her formal education, Allison has consistently sought opportunities to expand her knowledge and stay updated on industry trends. Her commitment to professional development is evident through her active engagement in various organizations, including her previous membership at the UA Society, which is known for fostering knowledge exchange among user acquisition professionals.
Achievements
Allison Feuvrier’s career is marked by notable achievements that underscore her expertise and influence in the marketing field. At Yubo, she has successfully spearheaded several campaigns that increased user engagement and solidified the brand's loyalty among Gen Z users. Her strategic mindset in handling growth marketing initiatives has led to impressive performance metrics and a growing global user base.
Furthermore, her experience at Betway Group is characterized by pioneering user acquisition strategies that delivered consistently strong results. This role not only showcased her prowess in performance marketing but also highlighted her ability to adapt to industry changes and consumer behavior trends. As she sustained Betway's market presence in a fast-paced environment, her performance media campaigns garnered recognition within the industry for their innovative approach.
Outside of her formal marketing roles, Allison’s personal passions also play a significant role in shaping her professional perspective. A dedicated music lover and musician, she plays both guitar and bass, which enriches her creativity in marketing campaigns. Her love for film, particularly the works of Stanley Kubrick and David Lynch, inspires her storytelling capabilities. Moreover, as a technophile and avid video game enthusiast, Allison stays ahead of the curve in emerging technologies, integrating her insights into her marketing strategies. Her hobby as a drone pilot not only reflects her interest in tech but also allows her to explore new avenues for marketing, such as utilizing drone technology in creative campaigns.
Conclusion
Allison Feuvrier exemplifies the blended expertise of a marketer deeply rooted in digital trends while also being an artist at heart. With her background in performance marketing, app store optimization (ASO), and influencer marketing, along with a personal touch that includes her artistic endeavors, she continues to shape the future of marketing in ways that resonate well with a digital-first audience.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.