Allison Buchanan

Allison Buchanan is the CEO of The Focus Group, a full-service marketing firm based in Biloxi, Mississippi.12 She has been leading the company since 2011, responsible for its management, growth, and overall direction.2

Professional Background

As CEO, Allison's strengths include:

• Managing
• Visioning
• Leading
• Motivating
• Teaching
• Strategic thinking
• Creative concepting
• Problem-solving
• Being resourceful1

Her primary focus is on driving growth across all areas of the business, including new clients, technology, services, personnel, and systems. She emphasizes maintaining quality, customer service, and attention to detail while pursuing expansion.1

Experience and Achievements

Allison has worked with various brands, including:

• American Shrimp Processors Association
• The Peoples Bank
• Ecolab
• Berkshire Corporation
• Pillsbury
• Mississippi Hospitality & Restaurant Association
• City of Pascagoula1

She has received recognition for her work and community involvement:

• Inducted into the Hall of Fame at the University of Mississippi
• Named "Volunteer of the Year" for the City of Biloxi1

Community Involvement

Allison is actively involved in her community:

• Served on the Biloxi School Board for eight years
• Former President of the PTA for North Bay Elementary
• Secretary of the Biloxi High Diamond Club
• Member of various Biloxi High School booster clubs
• Member of the Big Red Athletic Foundation
• Sunday school teacher at Episcopal Church of the Redeemer1

Education

Allison attended the University of Mississippi.3

Allison Buchanan is known for her leadership, innovation, and business development skills in the marketing and communications industry.3 Her approach to business is summed up in her favorite saying: "Creativity is an economic multiplier".1