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Allison Bickford
Director, Corporate Partnership Activation at Seattle Kraken
Professional Background
Allison Bickford is a seasoned professional in the event activation industry, boasting over a decade of experience dedicated to crafting engaging consumer experiences and events. Her versatile skill set allows her to navigate the complexities of both small grassroots marketing initiatives and large-scale national events with equal precision and enthusiasm. As the Director of Corporate Partnership Activation at the Seattle Kraken, Allison has proven her ability to bring innovative ideas to life, ensuring that client engagement goals are not only met but exceeded.
Throughout her career at Genesco Sports Enterprises, she excelled in various roles, including Director, Senior Manager, and Manager within Client Services, Shopper Marketing, and on-site program execution. This breadth of experience has equipped Allison with a keen understanding of how to effectively connect brands with their audiences through memorable and engaging live events. She has played a pivotal role in program ideation, development, and final execution, overseeing every detail within highly visible events that resonate with consumers.
In addition to her managerial roles, Allison has honed her leadership abilities by fostering a collaborative environment among team members. Her work ethic, loyalty, and passion for event marketing make her an impactful leader who inspires those around her to achieve their highest potential.
Education and Achievements
Allison's academic background laid a strong foundation for her professional journey in event marketing. She earned her Bachelor of Science degree in Marketing with a focus on Sport Studies from the prestigious University of New Hampshire. This academic grounding has been instrumental in developing her strategic marketing skills and understanding consumer behavior, which she applies daily in her professional endeavors.
During her early years, Allison's dedication to marketing and event coordination was evident as she took on the role of Student Director of Marketing for the Men's Hockey team at the University of New Hampshire. This experience not only showcased her leadership potential but also ignited her passion for sports marketing and led her to numerous opportunities within the industry.
Allison's technical proficiency includes advanced skills in Photoshop and SketchUp, enabling her to create striking visual content and layouts that enhance event experiences. Additionally, her familiarity with Quickbase aids in streamlining project management, ensuring that all aspects of an event are executed smoothly.
Throughout her career, Allison has been a part of various organizations and roles that have further solidified her expertise. From her early days as an Executive Sales Assistant at Procedyne Corporation to participating in the Gameday and Events internship with Kraft Sports Group, she has accumulated essential industry knowledge that drives her success.
Achievements
Allison Bickford's career is marked by numerous achievements that highlight her dedication to the event activation space. At Seattle Kraken, she has led various high-stakes corporate partnership activations that not only align with the team's vision but also create an unmatched fan experience. Her work has contributed significantly to enhancing brand partnerships and driving customer engagement through creative event solutions.
Her tenure at Genesco Sports Enterprises is equally impressive, with substantial contributions to major client projects and innovative marketing strategies. Whether managing a shopper marketing campaign or leading a team to successfully execute a large-scale event, Allison's commitment to excellence has made her a respected figure in the industry.
With a robust understanding of social media and its integral role in consumer engagement, Allison effectively utilizes these platforms to amplify event reach and engagement, staying ahead of trends and strategies that resonate with today's audiences. Her blend of creativity, organization, and passion for the industry positions her as a leading professional to watch in the event activation landscape.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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