Allie Bostwick

Allie Bostwick is the Senior Director of Global Communications, Culture & Brand Partnerships at Bacardi, specifically overseeing Patrón Tequila, which is recognized as the leading super-premium tequila globally. In her role, she focuses on maintaining Patrón's market leadership and enhancing its cultural relevance through strategic partnerships and innovative marketing initiatives. Bostwick has been instrumental in creating a robust PR strategy that positions Patrón prominently within sports and entertainment sectors, driving brand visibility and engagement.1

Her accomplishments have earned her notable recognition, including being named one of Business Insider's 2023 Rising Stars of Brand Marketing and receiving the Top Women in Communications Award from Ragan Communications and PR Daily in 2023. These accolades highlight her significant impact in reshaping marketing strategies and mentoring emerging talent within the industry.1

Before joining Bacardi, Bostwick held senior roles at Hunter, a strategic communications agency, where she managed various global brands for Diageo, including Johnnie Walker and Tanqueray Gin. Her career began in the music industry, working with Billboard Magazine and as a publicist at Susan Blond, Inc..1