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Allen Hu
Brand Designer at Wunderkind (Formerly BounceX)
Professional Background
Allen Hu is a talented multi-disciplinary designer with a robust focus on empowering brands through meticulous design of both physical and digital products. With an extensive career in various sectors including start-ups, digital e-commerce, marketing, non-profits, and systems design, Allen has successfully carved out a niche for himself as an innovative force in brand design. Currently, he is a brand designer at Wunderkind, where he is instrumental in enhancing the company’s brand identity through a recent brand refresh and the development of an inclusive design language that resonates with diverse audiences. His expertise is a blend of creative strategy and practical application, making him an asset to any brand he collaborates with.
Throughout his career, Allen has amassed experience working with a wide range of notable clients and organizations, including Herman Miller, Vans, and MoMA. He has also contributed to significant projects for brands like KAWS, Jaguar, and TrueNorth, showcasing his versatility and ability to adapt to the unique needs of each client while maintaining a high standard of design excellence.
Education and Achievements
Allen embarked on his academic journey at Parsons School of Design - The New School, where he earned a Bachelor’s Degree in Design and Visual Communications. His education equipped him with a solid foundation in design principles, enabling him to approach each project with a keen eye for visual storytelling and functionality. The rigorous training provided at Parsons, known for nurturing some of the brightest minds in the design world, has certainly played a pivotal role in Allen’s capability to translate complex ideas into compelling visual narratives.
In addition to his formal education, Allen has also held several influential positions that have shaped his professional journey. His career began as a Graphic Design Intern at Brook, followed by depths of experience at Universität der Künste Berlin, where he served as a Graphic Designer. This experience not only polished his design skills but also enabled him to work in diverse cultural settings, further enriching his design aesthetic.
Notable Achievements
Among his accolades, Allen served as the Digital Design Manager at The Museum of Modern Art, where he was responsible for overseeing digital experiences that engaged a global audience. His role entailed collaborating with a team of talented professionals in presenting art and culture through innovative digital solutions. As a former Brand Designer at Candid, Allen crafted visual identities that maintained brand coherence across multiple channels.
He also has experience as a Junior Designer at Spark44, where he quickened the boost of the visual communication strategies for their clients. Moreover, Allen runs a freelance design practice, continually seeking new opportunities to collaborate with others in the creative community, and is more than willing to share his design network with potential clients and partners. This open spirit of collaboration highlights his commitment to fostering a vibrant design community that thrives on shared knowledge and support.
Software Proficiency
Allen's technical skills are extensive and varied, equipping him to tackle a multitude of design challenges. He is proficient in various industry-standard software, including Cinema 4D, Corona Renderer, Red-Shift, Sketch, and Figma. Additionally, his web design skills are backed by a knowledge of HTML, CSS, and JavaScript, making him a well-rounded designer adept at both print and digital mediums.
In graphical and motion design, Allen utilizes software such as Adobe Illustrator, InDesign, Photoshop, Premiere, After Effects, as well as Pixaloop and Procreate for creating vibrant visuals and dynamic animations. This versatility allows him to bring concepts to life in ways that captivate audiences and elevate brand narratives through engaging visuals.
Overall, Allen Hu embodies the spirit of innovation in design. A passionate advocate for inclusive design, he continuously seeks to improve and evolve his approach and is always willing to embrace new challenges. His impressive portfolio, comprising collaborations with high-profile brands and his educational pedigree from a prestigious design school, positions him as a key player in the design world. With a dynamic skill set and a collaborative spirit, Allen is not just a designer; he is a visionary committed to pushing the boundaries of what design can achieve.