Allen Howie

Allen Howie is the owner and founder of Idealogy Marketing + Design, a marketing agency based in the Louisville Metropolitan Area.1 He has been running the company since May 1997, accumulating over 27 years of experience in the field.1

As a Certified Storybrand Guide, Allen has specialized training in the principles established by Donald Miller's bestseller, "Building a Story Brand".2 This certification allows him to help clients clarify their messaging and improve their marketing strategies.3

Professional Background

Allen's career spans several decades and industries:

• Marketing and Design: At Idealogy, Allen offers a wide range of marketing services, including branding, advertising, public relations, and digital marketing.1
• Journalism: He worked as a music writer for The Courier-Journal from 1992 to 1997.1
• Financial Services: Prior to founding Idealogy, Allen held positions in financial planning and marketing at various banks and asset management firms.1

Education and Expertise

Allen's educational background includes:

• A BS degree from Eastern Illinois University
• Studies in Graphic Design at Illinois State University
• Certification as a Financial Planner from the College for Financial Planning1

His diverse experience allows him to bring a unique perspective to marketing and branding challenges, combining creative skills with business acumen.

Idealogy Marketing + Design

Under Allen's leadership, Idealogy offers a comprehensive suite of marketing services, including:

• Branding and corporate identity
• Market research
• Advertising across various media
• Digital marketing and social media
• Public relations
• Training programs1

As the Louisville region's only Storybrand Certified Guide (as of 2019), Allen is positioned to help businesses clarify their messaging and improve their marketing effectiveness.4