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Allan Benedict
National Director of Radio Promotion, U.S.
Allan Benedict is a prominent figure in the music industry, currently serving as the National Director of Radio Promotion, U.S. at [PIAS]. His career spans over a decade, during which he has developed extensive expertise in radio marketing and promotions.
Professional Background
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Previous Roles: Before his tenure at [PIAS], Allan was the Radio Promotion Manager at The Syndicate from March 2013 to March 2016. In this role, he was instrumental in executing radio marketing campaigns for a diverse array of clients, including major artists and labels.13 He also worked as a Music Programming Assistant at Music Choice and held various positions that contributed to his deep understanding of the music promotion landscape.1
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Achievements at [PIAS]: As the National Director of Radio Promotion, Allan was responsible for overseeing all U.S. radio marketing campaigns for artists under the [PIAS] umbrella, which includes labels like Play It Again Sam and several Co-Op labels. His work involved managing marketing budgets, planning promotional tours, and maintaining relationships with radio stations and label representatives.34
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Current Role: After leaving [PIAS] in November 2020, Allan transitioned to become the Director of Business Development & Marketing at Play MPE, where he continues to influence the music industry's marketing strategies.13
Skills and Expertise
Allan is recognized for his strategic approach to radio promotion, focusing on building strong industry relationships and executing effective marketing campaigns tailored to various artists. His ability to navigate the complexities of radio promotion makes him a valuable asset in the competitive music landscape.12
Education
Allan holds a Bachelor’s degree in Communications Studies and Philosophy from Loyola University of Chicago, which has equipped him with critical thinking and communication skills essential for his roles in the industry.3
In summary, Allan Benedict's extensive experience and leadership in radio promotion have made him a key player in enhancing the visibility of artists within the U.S. music market.
Highlights
![[PIAS] beefs up in US market, signs new deal with RED Distribution](https://www.musicbusinessworldwide.com/files/2015/02/PIASBW-e1433177518880.jpg)
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