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Aljan De Boer
Head of Inspiration TrendsActive & Community Director at IRG
Aljan De Boer is a prominent figure in the fields of humanized growth and sustainable marketing, currently serving as Hoofddocent (Senior Lecturer) at Iris Academy. He is also the Head of Inspiration at TrendsActive, where he focuses on helping organizations adapt to future challenges by synthesizing sociocultural trends to create more resilient strategies.1
In addition to his academic role, De Boer is actively involved in the marketing community, particularly through his work with the Institute for Real Growth, where he connects and inspires a network of Chief Marketing Officers (CMOs) and other growth leaders.5 His expertise lies in driving humanized growth, which emphasizes aligning business practices with human values and sustainability.15
De Boer frequently shares insights on various platforms, including LinkedIn, where he discusses trends in marketing and sustainability, engages with industry events, and promotes discussions on building future-ready organizations.234
