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Alistair Dobson
Head of Big Bash Leagues at Cricket Australia
Professional Background
Alistair Dobson has established a remarkable career in the sports administration and marketing sectors, with over two decades of dedicated experience. His journey began in the realm of sports marketing, where he demonstrated an innate ability to engage and develop fan bases, enhance brand visibility, and foster community participation in various sports. As the Head of the Big Bash Leagues at Cricket Australia, Alistair has been pivotal in not only elevating the profile of cricket in Australia but also innovating how the sport interfaces with its growing audience. His strong leadership and strategic vision have empowered the Big Bash Leagues to become a benchmark for seasonal sports in Australia, combining entertainment and competitive spirit.
Prior to his role at Cricket Australia, he spent significant years with the Australian Football League (AFL) in multiple key roles. His career at AFL saw him lead initiatives focusing on marketing, participation, and audience development, which helped to broaden the appeal of Australian Rules football both on and off the field. Alistair’s strategic acumen allowed him to steer a variety of programs aimed at increasing fan engagement and participation in a sport that is deeply ingrained in Australia’s cultural identity. His work contributed significantly to the development of sustainable fan engagement practices that ensured a passionate supporter base across generations.
Education and Achievements
Alistair Dobson pursued his higher education at Monash University, where he studied Business with a focus on marketing. The grounding he received during his time at university laid a strong foundation for his professional pursuits in marketing and sports administration. This solid educational background, paired with his innate leadership qualities and creative marketing acumen, has seen Alistair excel in various capacities within the sports industry.
His tenure at the AFL included positions such as Head of Marketing, Participation and Audience Development, where he played a crucial role in strategizing campaigns that promoted the sport and enhanced fan experiences. As Fan Development Manager, he crafted programs that not only brought fans closer to the game but also encouraged grassroots involvement in the sport. His earlier roles as Brand Manager and Marketing Manager at both the AFL and Victorian Country Football League established him as a formidable force in sports branding and fan relations.
Alistair’s contributions to the sporting community have been recognized through various initiatives that prioritized inclusivity, diversity, and engagement, ensuring that communities across Australia feel represented and connected to their beloved sports. His efforts helped reshape the perceptions of how sports organizations interact with fans, setting new standards in the industry.
Achievements
Throughout his illustrious career, Alistair Dobson has made significant strides in enhancing both the reputation and the operation of professional sports leagues in Australia. Notably, under his leadership at the Big Bash Leagues, new records for viewership and audience participation have been achieved, establishing cricket as a pre-eminent force in Australia's sporting landscape during the summer months.
His previous roles at the AFL also saw him spearheading innovative marketing campaigns and community engagement programs that played an instrumental role in expanding Australian Rules football's reach and popularity. Alistair’s efforts have not only increased ticket sales and merchandise revenue but also propelled community-based participation initiatives, fostering a new generation of athletes and fans.
Overall, Alistair's diverse experiences in marketing and brand management, coupled with his unwavering passion for Australian sports, have equipped him with a unique perspective on how to cultivate a sports culture that is accessible, engaging, and sustainable for future generations.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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