Alistair Croll

Alistair Croll is a prominent figure in the tech and marketing sectors, known for his work as a co-author of the upcoming book Just Evil Enough, alongside Emily Ross. This book focuses on subversive marketing strategies that challenge conventional norms to capture attention in a crowded marketplace. Croll's insights aim to help businesses exploit loopholes and rethink their marketing approaches for the modern economy.123

Croll has a rich background in technology and entrepreneurship. He co-founded Coradiant, a pioneer in real user monitoring, which raised significant funding and was later acquired for $135 million. Additionally, he played a key role in establishing Year One Labs, an early-stage startup incubator, and has been involved in various technology conferences, including Startupfest and FWD50.2

He is also recognized for his previous work, including the bestselling book Lean Analytics, which has been influential in the startup community.2 Currently based in Montreal, Canada, Croll continues to engage with the tech community through speaking engagements and workshops related to his latest book.23