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Alistair Croll

Writing the subversive marketing playbook

Alistair Croll is a prominent figure in the tech and marketing sectors, known for his work as a co-author of the upcoming book Just Evil Enough, alongside Emily Ross. This book focuses on subversive marketing strategies that challenge conventional norms to capture attention in a crowded marketplace. Croll's insights aim to help businesses exploit loopholes and rethink their marketing approaches for the modern economy.123

Croll has a rich background in technology and entrepreneurship. He co-founded Coradiant, a pioneer in real user monitoring, which raised significant funding and was later acquired for $135 million. Additionally, he played a key role in establishing Year One Labs, an early-stage startup incubator, and has been involved in various technology conferences, including Startupfest and FWD50.2

He is also recognized for his previous work, including the bestselling book Lean Analytics, which has been influential in the startup community.2 Currently based in Montreal, Canada, Croll continues to engage with the tech community through speaking engagements and workshops related to his latest book.23

Highlights

Jul 25 · Medium
Hope or Hell? A No-Fluff Guide to Understand the Metaverse - Medium
Hope or Hell? A No-Fluff Guide to Understand the Metaverse - Medium
Mar 24 · Medium
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Related Questions

What inspired Alistair Croll to write "Just Evil Enough"?
How does "Just Evil Enough" differ from other marketing strategy books?
What are some real-world examples of subversive go-to-market strategies mentioned in the book?
How did Alistair Croll's experience at Harvard Business School influence his approach to marketing?
What is the significance of the title "Just Evil Enough" in the context of the book?
Alistair Croll
Alistair Croll, photo 1
Alistair Croll, photo 2
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Location

Canada