Alistair Croll

Writing the subversive marketing playbook

Alistair Croll is a prominent figure in the tech and marketing sectors, known for his work as a co-author of the upcoming book Just Evil Enough, alongside Emily Ross. This book focuses on subversive marketing strategies that challenge conventional norms to capture attention in a crowded marketplace. Croll's insights aim to help businesses exploit loopholes and rethink their marketing approaches for the modern economy.1 2 3

Croll has a rich background in technology and entrepreneurship. He co-founded Coradiant, a pioneer in real user monitoring, which raised significant funding and was later acquired for $135 million. Additionally, he played a key role in establishing Year One Labs, an early-stage startup incubator, and has been involved in various technology conferences, including Startupfest and FWD50.2

He is also recognized for his previous work, including the bestselling book Lean Analytics, which has been influential in the startup community.2 Currently based in Montreal, Canada, Croll continues to engage with the tech community through speaking engagements and workshops related to his latest book.2 3

Highlights

Mar 2 · twitter

What’s the unluckiest seat on Air Canada? https://t.co/DmTiF854xp

Feb 26 · twitter

Is your feed full of impressive-but-unrealistic AI coding clickbait? "Look, AI built this game in 10 m."

AI is a really powerful engine. But I'm just as excited about the tools that lubricate the chassis (models, prompts, etc.) built into systems developers rely on (IDEs.)

Jul 25 · Medium

Hope or Hell? A No-Fluff Guide to Understand the Metaverse - Medium