Alissa Norby is an award-winning digital and social media marketing professional, known for developing successful interactive campaign strategies for Hollywood's biggest names and top entertainment brands. With a proven track record of building brands, driving awareness, maximizing ROI, and effectively engaging consumers, Alissa has won multiple digital marketing awards for campaign work on franchises such as "The Amazing Spider-Man", "The Hobbit", "The Smurfs", & "Fifty Shades of Grey". During her career, Alissa has held leadership roles including Vice President at BRON Studios, Director of Digital Marketing at Fox Searchlight Pictures, Legendary Entertainment, and Manager of Social Media Marketing at Warner Bros. Entertainment Group of Companies. Specializing in social media marketing, marketing strategy, digital marketing, mobile app development, digital publicity, marketing research and analytics reporting, audience engagement, platform and community management, audience acquisition and retention, blogger relations, influencer networks, transmedia, and viral marketing, Alissa has a BFA in Arts Administration from the University of Illinois at Urbana-Champaign.