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Alissa Bertola
Digital Marketing Manager
Alissa Bertola is an accomplished Digital Marketing Manager with a robust background in the health and wellness industry.
Her expertise includes conversion optimization, A/B testing using tools like Optimizely, personalization strategies, campaign management, content management, CMS proficiency with platforms like Drupal, project management, team leadership, and quality assurance.
She is well-versed in agile methodology and has a Bachelor's Degree from the University of Delaware.
Alissa Bertola has held various key positions at Weight Watchers, including Digital Marketing Manager, Manager of Content Operations, Supervisor of Content Operations, Content Operations Lead, Marketing Project Manager, and roles in eCRM and Content Entry project coordination.
