Alison Russell

Alison Russell is currently the Marketing Manager at Astellas Pharma, where she plays a significant role in developing innovative marketing strategies. She has been involved in notable campaigns, such as a recent digital initiative aimed at raising awareness about bladder health, particularly Overactive Bladder (OAB). This campaign utilized unique advertising methods, including interactive ads on streaming services, which resulted in high engagement rates and recognition through multiple industry awards.1

Background and Education

• Education: Alison Russell holds a degree from the University of Bath.
• Professional Experience: Prior to her role at Astellas Pharma, she gained experience in marketing within the pharmaceutical sector, including roles at Tevaneuroscience.23

Current Role

In her position at Astellas Pharma, she focuses on:

• Campaign Development: Leading creative marketing initiatives that address unmet health needs.
• Omnichannel Strategy: Implementing comprehensive approaches that combine traditional and digital marketing channels to effectively reach patients.1

Alison's work is driven by a commitment to understanding patient experiences and improving health outcomes through innovative communication strategies.