Alison Mittelstadt

Alison Mittelstadt is a skilled performance marketing leader renowned for her successes in driving multimillion-dollar direct response and growth marketing campaigns within the fintech and financial services sectors, catering to startups and Fortune 500 companies alike.

With a background in BA with Highest Honors in French Language and Literature from the University of Michigan, and an MBA in International Marketing from the University of South Carolina, Alison brings a solid educational foundation to her professional endeavors.

Throughout her career, Alison has held key roles in several prominent organizations such as Prudential Financial, SelectQuote Insurance Services, Personal Capital, Vocus (now Cision), and E*TRADE FINANCIAL, where she has overseen various aspects of marketing including performance, direct, acquisition, and digital marketing.

Alison is known for her collaborative leadership style, guiding teams to leverage data for informed decision-making and successful outcomes. She excels in cultivating strong partnerships across different internal and external stakeholders such as sales, product, engineering, operations, compliance, legal, and agency or consulting teams.

Passionate about marketing analytics and a wide array of marketing channels including SEM/SEO, social media, mobile marketing, programmatic display, content marketing, direct response TV, radio, direct mail, email marketing, affiliate campaigns, CRM, conversion funnel strategies, and website optimization, Alison Mittelstadt possesses a diverse skill set that underpins her marketing expertise.

Alison has also honed her abilities in mentoring and coaching team members, further enhancing her reputation as a valuable leader in the performance marketing realm, driving growth and success for the organizations she has been a part of.