Alison McNeill

Alison McNeill is a seasoned professional with over 14 years of experience in marketing, sponsorship, and event management across FMCG and financial services sectors both locally and globally.

She has a strong background in managing partnerships, ambassadors, and events, with a focus on developing core strategies and implementing plans on a domestic and international scale.

Alison excels in working with multi-brands, showcasing her ability to engage with premium brands and sponsorship portfolios in competitive markets, particularly in Australia.

Her proven expertise lies in developing strategies, effective communications, brand and activation campaigns to enhance brand awareness, customer advocacy, and revenue goals through brand sponsorship portfolios.

She has successfully managed and delivered global campaigns while ensuring adherence to brand principles, highlighting her commitment to excellence.

Alison's strengths also extend to stakeholder management at various levels, including senior executives and CEOs, where she effectively embeds partnership strategies and influences communication direction.