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Alison Macdonald
Platform Partnships at Route
Alison Macdonald is a dedicated and client-focused marketing strategist with a proven track record of driving positive growth in e-commerce advertising programs and the sports industry.
With a Bachelor's degree in Business Science, Marketing: Business to Business from James Madison University, Alison brings a strong educational background to her career.
Alison's professional journey includes roles such as Partner Account Manager at Route, Senior Account Strategist at Criteo, Strategic Account Manager at AOL, and various other positions where she honed her expertise in client service, communication, multitasking, and technical skills like excel, access database creation, and HTML coding.
Throughout her career, Alison has demonstrated an acute sense of result-oriented client service, effective communication abilities, and a knack for juggling multiple tasks efficiently.
Alison Macdonald's experience spans across different industries and organizations, showcasing her adaptability and strategic mindset in roles such as Account Manager at AOL, Health & Wellness Director at YMCA of the North Shore, and Ad Operations Delivery Manager at OwnerIQ, Inc.
Alison's professional journey also includes early experiences as a Grass Roots Intern at USA Track & Field and an Intern in Product Research and Development at Saucony Incorporated, highlighting her diverse skill set and passion for the sports industry.